Backlinks are very important for a high position in search engines. But what are backlinks and why are they so important. You can compare search engines with real life. If somebody is popular in real life many people know him. This is exactly the same how search engines like Google or Yahoo is working. If a website is popular many people link to the website. The links to the website that are backlinks. With more backlinks you are more popular.
Good and bad backlinks
You can compare good and bad backlinks also to the real life. If a cleaner recommends a car dealer or a person who repairs cars recommends a car dealer. Who do you believe more? Good backlinks are websites with the same topics that are linking to you’re website.
Ways to get good backlinks.
Google developed in 1988 PageRank. Pagerank 0 is low and 10 is high. Good backlinks are websites with a high pagerank (very popular websites) link to you’re site.
The same topics
If websites with the same topics like Searchenginland.com link to Seobook.com. Search engines think this is very useful for the customers. People who are on the website are interested a certain topic and people like the links to related websites.
Every server for a website has a IP address. Sometimes there are more websites on 1 IP address. It is less valuable if websites with the same IP address are linking to each other than with a different IP address.
Archor text is the name of the link on top of your browser. In this short text you must place 2 or 3 good keywords.